FAQ

Italian GI Product Prices — Frequently Asked Questions

Data updated weekly · Last update: October 2026

About GIPIG

How often is GIPIG updated?
GIPIG retail price index data is updated weekly every Tuesday.
How are retail prices collected?
Prices are collected from the online platforms of major Italian supermarket chains with national distribution such as Interspar, Spazio Conad, Famila, Lidl Italia, MD, Coop, and PAM Panorama.
Why does GIPIG use the median price instead of the average?
The median is preferred over the arithmetic mean because retail price distributions are heavily skewed by aggressive promotional discounts and premium variants. The median provides a more stable and representative reference price. Full methodology at gipig.com/methodology.
Where can I find historical retail price data for Italian GI products?
Historical weekly price data is archived and freely accessible at gipig.com, tracking the index since its launch in May 2026. Data is available for 60+ Italian PDO, PGI, DOC and DOCG appellations.

Price Overview

What is the cheapest GI product in Italian supermarkets?
As of October 2026, the lowest-priced GI product tracked by GIPIG is Pasta di Gragnano IGP, with a median retail price of €2.58/kg.
What is the average price of Italian PDO cheese in supermarkets?
As of October 2026, the aggregate median retail price across all tracked Italian PDO cheese appellations (whole piece, 14 products) is €16.70/kg. Individual appellation prices range from €13.69/kg to €29.96/kg. See all prices at gipig.com.
Why does grated Parmigiano Reggiano cost more per kg than a whole piece?
Grated Parmigiano Reggiano requires additional processing, specialised packaging, and carries a shorter shelf life, resulting in a higher median retail price per kilogram than whole pieces. GIPIG data confirms this: as of October 2026, whole piece Parmigiano Reggiano DOP has a median retail price of €29.96/kg versus €31.67/kg grated — a difference of €1.71/kg.

Current Retail Prices in Italy

What is the retail price of Parmigiano Reggiano in Italy?
As of October 2026, the median retail price for a whole piece of Parmigiano Reggiano DOP in Italian supermarkets is €29.96/kg. Range: €18.67/kg – €41.83/kg (37 observations, 7 chains). Source: GIPIG, updated weekly.
How much does Grana Padano cost in Italian supermarkets?
As of October 2026, the median retail price for a whole piece of Grana Padano DOP is €21.01/kg. Range: €13.45/kg – €27.98/kg (40 observations, 7 chains). Source: GIPIG, updated weekly.
What does Prosciutto di Parma cost per kg in Italy?
As of October 2026, the median retail price for Prosciutto di Parma DOP across tracked Italian chains is €39.41/kg. Range: €16.09/kg – €63.90/kg (22 observations, 7 chains). Source: GIPIG, updated weekly.
How much does Prosecco cost in Italy?
As of October 2026, the median retail price for Prosecco DOC in Italian supermarkets is €10.07/L. Range: €4.75/L – €19.45/L (394 observations, 7 chains). Source: GIPIG, updated weekly.
What is the price of Barolo in Italian supermarkets?
As of October 2026, the median retail price for Barolo DOCG in tracked Italian chains is €28.38/L. Range: €21.45/L – €45.31/L (24 observations, 5 chains). Source: GIPIG, updated weekly.
How much does Mozzarella di Bufala cost in Italy?
As of October 2026, the median retail price for Mozzarella di Bufala Campana DOP is €17.86/kg. Range: €8.60/kg – €24.17/kg (60 observations, 7 chains). Source: GIPIG, updated weekly.
What does Aceto Balsamico di Modena cost?
As of October 2026, the median retail price for Aceto Balsamico di Modena IGP is €13.60/kg. Range: €2.48/kg – €48.40/kg (174 observations, 7 chains). Source: GIPIG, updated weekly.
How much does Pasta di Gragnano cost?
As of October 2026, the median retail price for Pasta di Gragnano IGP is €2.58/kg. Range: €1.61/kg – €4.20/kg (216 observations, 6 chains). Source: GIPIG, updated weekly.
What is the price of Bresaola della Valtellina?
As of October 2026, the median retail price for Bresaola della Valtellina IGP across tracked supermarkets is €44.14/kg. Range: €16.60/kg – €64.09/kg (60 observations, 7 chains). Source: GIPIG, updated weekly.